Blogging is a great tool for pet business owners or anyone running a small company. A blog is a great way to get the word out about your product or service and it has proven to be one if not the most effective and affordable way of marketing your pet business online. The advantages of blogging are many and the return on investment it delivers is undeniable.
1. Low-Cost and High Return
Out of all the marketing initiatives out there, creating blog content is one of the most cost-effective ones and yields the highest relative return. Content marketing is more than 60% less expensive that traditional marketing1. Yes, more than 60%! As a business owner, you want to be investing your time and funds effectively, and blog content is an ideal way to get more traffic to your website and maximize conversions, boost your authority online as well as customer loyalty, and therefore be able to compete with larger companies by appearing larger yourself.
2. Increased Traffic
Today’s consumers are constantly using technology and interacting online whether for working, studying, communicating, enjoying leisure time, looking for solutions, and most importantly, buying. That’s why so many well-established pet businesses invest in high-quality content that can catch the attention of and engage consumers in the place where they spend more of their time, online.
However, blog content is more that just content that interests potential buyers and current customers. For it to be able to compete with other companies and be found online, it needs to be crafted to include a very important ingredient called SEO. Search Engine Optimization or SEO involves a series of writing techniques and other initiatives that help your website or online store be easier to find by search engines like Google, Bing, DuckDuckGo, etc. SEO also requires regular, consistent posting of new blog articles to remain relevant.
3. Boosted Authority and Loyalty
Since the personal computer changed our lives forever a few decades ago, there have been big changes in the marketing landscape as a result of the different ways in which customers perceive and relate to brands. Content marketing is a consequence of active customers looking not only for products or services but also for complete solutions and valuable advice and experience. Having useful, well-crafted blog content on your website not only connects you with search engines, but also with your customers. It allows you to become a go-to resource for all their needs, enabling you to compete with larger, more established companies by strengthening your brand and reputation.
That is why high-quality, human-generated content will always stand out since it doesn’t just present content for Google’s algorithm to find you, like AI-generated content does, but actually delivers useful, valuable, information that establishes your business as knowledgeable authority in the industry. The content also needs to be original, which is something human-generated content can ensure, otherwise the algorithm will classify your content as plagiarized, and your business will be considered untrustworthy.
Challenges
One of the main challenges business owners encounter when trying to start or manage a blog is time commitment, lack of technological skills, and the fear of losing control of their business. Although content marketing is an affordable, highly effective way of promoting your business online, it does require a certain level of time investment. You need to publish new blog articles at least monthly, and should also publish social media posts to promote them as well, to redirect social media traffic to your website.
It also requires some basic knowledge of content publishing technology and platforms. Lastly, hiring an in-house marketing specialist or hiring an external agency can get very expensive and can make owners feel like they are losing control of their business.
That is where our marketing Plans come in! At LinkingPaws, we know how valuable a business owner’s time is, and how any minute spent writing blog content is one less minute spent closing a deal or expanding your business. We also know that nobody knows your business like you do, and that you should be the one that ultimately chooses what your business’ online presence should be like.
That is why we do the time-consuming part for you and give you the blog and social media content you need to stay relevant, tailored it based on your goals, industry, audience, and more. This way we give you all the content, tools, and resources you need to keep your online presence active, without taking your business off your hands or emptying your wallet.
Sources
1 https://www.forbes.com/advisor/business/software/content-marketing-statistics